New Campaign to Promote Barcelona as a Christmas Destination

31-12-2018 | Barcelona Shopping

Under the slogan Barcelona has it all, the Consortium has launched a new campaign to boost Barcelona's image as a Christmas destination among its closest markets. This year the focus was on the United Kingdom, France and Germany, and the campaign was intended to promote shopping, taking into consideration rival destinations at this time of year. This campaign is aimed mainly at a cosmopolitan visitor profile using the strategy of segmenting and working with foreign markets by means of a much more personalised offering; Turisme de Barcelona hopes to influence those who decide to come to Barcelona in their own country, then follow up once in the city.

The biggest new approach, with the support of Barcelona Provincial Council, is incorporating the areas close to Barcelona, given that 19.3% of tourists to the surrounding area travel to the city and allocate 33.8% of their budget to shopping.

Shopping accounts for the visitor's second highest spending item: 23% of the total after gastronomy, which accounts for 45.1% of spending. According to the tourist profile and habits survey prepared by the Barcelona Tourism Observatory, the city is a very attractive shopping destination for visitors, most of whom consider (93.9%) that Barcelona is a city for walking around and give the commercial offering a score of 8.4.