Turisme de Barcelona advocates for the role of women in haute cuisine

07-03-2023 | Turisme de Barcelona

The Barcelona Tourism Consortium has launched an initiative highlighting the important role of women in gastronomy and oenology as part of the celebration of International Women's Day. The campaign "The Gastronomic revolution lives on in Women!" is designed to showcase the talent and excellence that women bring to the world of food and wine. The campaign features 8 female professionals from the gastronomy, restaurant, and wine industries to explain the role of women in the sector and reflect on the importance that women have always had in the kitchen, highlighting values such as talent, hard work, and excellence. The campaign also raises questions about whether women are more or less present in gastronomy and whether they receive adequate recognition. The campaign will be viralized on social media with interviews with female chefs and winemakers, and different actions will be carried out throughout the year to promote the preeminent role of women in leadership positions.