Barcelona Turisme
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Barcelona Shopping City

Barcelona Shopping City promotes the city as a shopping destination and provides travel trade members with information about shopping and related activities: itineraries, shopping experiences, shopping maps and shopping guides. We provide information about Barcelona’s main shops, the Barcelona Shopping Line and Barcelona Unique Shops.


  • To promote Barcelona as a leading, world-renowned shopping destination under the name Barcelona Shopping City.
  • To establish and bring to a wider audience the Barcelona Shopping Line as a unique retail model blending architecture, culture, gastronomy and services.
  • To include groups of shops that offer their customers distinctive and unique products and services under the Barcelona Unique Shops label.
  • To make people aware of our member shops, associations and shopping centres in order to channel demand from abroad and improve the services we offer our customers.
  • To organise and create marketable guided trails around neighbourhoods that include experiences at shops specialising in different goods and the neighbourhood’s cultural and culinary offer.
  • To create and distribute online and offline dissemination tools, products and services for retail professionals and lovers of shopping, including shopping trails, the Shopping Card, experiences, guides, maps, etc.
  • To organise directly, or in conjunction with other associations and shops, events and campaigns including Barcelona Shopping Days and Christmas Shopping in Barcelona.
  • Tax Free Cash Refund service available at two offices in the city centre with the main operators.


Shops, associations, retail districts and shopping centres. Our members are key to our promotion of Barcelona’s products and services.