Turisme de Barcelona to promote Catalan wines in the tourism and restaurant sectors

30-10-2018 | Barcelona Food&Wine

Turisme de Barcelona and the Associació Vinícola Catalana (AVC-Catalan Wine Producers' Association) have signed a collaboration agreement to promote and showcase Catalan wine and its wineries through the various activities and actions of the scheme Barcelona Food&Wine.

For Turisme de Barcelona, the idea of this partnership is to distribute the benefits of tourism beyond the city. One of the first actions will be to promote the Cartaví Awards, an AVC initiative, to the restaurants that are members of the Barcelona Food&Wine scheme, and in the tourism sector. The consortium will also support the Catalan wine promotion campaign run by the AVC to encourage and facilitate the efforts to raise the profile of the Catalan wine production industry and its wines, contributing to making the industry more competitive and promoting the consumption of Catalan wines.