Turisme de Barcelona launches a package of actions to attract Premium tourism

20-09-2021 | Barcelona Premium

This month, Turisme de Barcelona has launched a national and international strategy to attract Premium tourism and boost the position of the city and its surrounding area as a quality tourist destination. This is a high-spending strategic sector that can travel out of season and has evolved towards concepts such as personalisation, unique and genuine experiences and a search for authenticity that bring added value, such as a demand for excellence and professionalism in the services provided. They like to feel part of the community and value understanding and getting to know the culture of the place they are visiting.

The consortium’s commitment to this kind of tourism has resulted in the launch of a package of promotional actions that it will be introducing face to face at the world’s leading luxury tourism fairs, events and workshops in Mexico, Marbella, Brazil, the UAE, Cannes, LatAm, the USA, Russia and Asia, which are the main target markets in this segment.

The roll out of Turisme de Barcelona’s new strategy to raise the city’s profile as a highend destination, in order to boost its image and further its prestige, involves developing a policy of alliances with this industry and its organisations, such as Virtuoso, and focusing on priority markets to attract the end customer and their trusted travel advisors.

For this reason, this strategy is being carried out in collaboration with businesses from the Premium industry and by working closely with the luxury travel sector in order to guarantee that international agents can provide an ideal experience for luxury travellers through personalised, local experiences.

Check the press release for more information.