Turisme de Barcelona presents "Barcelona, the stage for Christmas", a campaign that showcases the cultural vitality and the festivals in the city
The Consortium launches a new Christmas promotion campaign to strengthen business showing the city's vitality with musical shows and all kind of events on the streets.
14-11-2022 | Turisme de Barcelona
Turisme de Barcelona presents “Barcelona, the stage for Christmas”, the new promotion campaign of Barcelona as a Christmas' destination. The campaign shows with images a route that works as a cultural window for any stage, with universal languages, different aesthetics and disciplines, with new lightning on the streets and facing the sea, as a major difference with other destinations.
The core idea is presenting Barcelona's story as a giant Christmas' stage with all its open-air commercial network and its artistic and creative offering. A city with an artistic DNA, capable of thrill and surprise thanks to its creative and avant-garde spirit.
The campaign will be shown in audiovisual format - video - for media as TV, YouTube and digital, and in graphic form for the physical channels like news etc. The audiovisual is a trailer of Barcelona with some image excerpts to create expectation and emotion through music and a megaphone voice directing the shooting preparation with an ambience soundtrack.