Sant Jordi's solidarity campaign

20-04-2021 | Barcelona Culture

Turisme de Barcelona has launched a new marketing campaign for Sant Jordi to bring book and rose day to a wider audience and to promote Barcelona – a city with an important publishing industry – as the capital of the arts and literature. This year, as always, but in the context of Covid, the city will be celebrating this special day by inviting social network users to download a solidarity rose for 1€, which they can send to a loved one. Turisme de Barcelona will be donating the money raised to the city’s food bank to help people who have problems providing food for themselves, and whose number has risen by 30% this year due to the pandemic.

In this way, Turisme de Barcelona will give fresh impetus to one of its promotional strategies that boosts culture though a cultural festival that raises the profile of Catalan literature around the world.

In addition to Sant Jordi Day, which has become an international event that is part of World Book and Copyright Day, Turisme de Barcelona wants to raise the profile of the city’s literary connections as the main setting for works by authors as diverse as Quim Monzó, Carlos Ruiz Zafón, Miguel de Cervantes, Ildefonso Falcones, Santiago Rusiñol Mercè Rodoreda, Salvat-Papasseit, Maria Barbal and Carmen Laforet, to name just some.