Our bet for culture, commerce and gastronomy at ITB Fair Berlin

11-04-2019 | Turisme de Barcelona

Turisme de Barcelona has travelled to Berlin to attend one of the most important shows for professionals and agents in the sector that are held in Europe with the aim of marking strategies, identifying trends and presenting new products for a mature market that in the last few years has shown some signs of slowing down in terms of tourism activity.

The Consortium for Promotion shared their stand with the Agència Catalana de Turisme (Catalan Tourism Agency) and also with the Diputació de Barcelona (Province of Barcelona Government) offering together the 'Destination Barcelona'. Culture, shopping and gastronomy were the main claims for a market sensible to music, gastronomy, shopping and quiet walks and which is characterized for travelling with their families or their couples, and that plans their holidays with a lot of time and with an expenditure per person and day of 65,1?.

The delegation of the Consortium, headed by its director Joan Torrella, its subdirector Ignasi de Delàs and the director for strategical marketing Anna Sánchez were able to participate in the different forums organized under the title of four big challenges: climate change, new ways of transport, overtourism and changing demand of travelers.

In Germany there is more than 2.500 tour operators and the cities short visits are a merging product which has increased in almost a 50% in the last 10 years. The German visitor interested in the Barcelona surroundings gets information mainly on internet (58,2%) but also through friends, family and acquaintances (17,3%).