LGTBI Tourism and Driver for Sector

30-10-2018 | Barcelona LGTBI

For Barcelona's businesses, creating tourism opportunities focused on the LGBTI population is an increasingly attractive option: this population has a high spending power and it will help position Barcelona as a leading destination for diversity and the values associated with tolerance, dialogue and coexistence.

This led Turisme de Barcelona, with the collaboration of Barcelona City and Provincial Councils, to organise a seminar focused on analysing the LGTBI segment and its social and economic impact on Destination Barcelona tourism.

This was just part of Turisme de Barcelona's strategy to position Barcelona as an LGBTI destination, which has led the Consortium to open a specific line of work focused on this visitor type and to actively participate in various events such as Pride or the IGLTA (International Gay and Lesbian Travel Association) Convention which took place in Toronto in May.