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Barcelona Workation

Move your desk, change your life! 

23-03-2021 | Turisme de Barcelona

«Barcelona Workation» is the name under which Turisme de Barcelona is promoting Barcelona as an ideal destination for temporary telecommuting with the primary objective of attracting visitors who work remotely and at the same time are looking for a new experience away from their usual place of residence.

Backed by the Diputació de Barcelona, the city is an ideal destination for this type of temporary visitor and offers a range of services and products designed to meet the needs of a trending demand.

The so-called professional nomads are a new community that combines leisure and business, with "travel" being the key element in this new concept. Potentially, this group could make up 25% of Barcelona's main tourist markets, as these people are already teleworking either permanently or frequently. However, the numbers have recently exploded by 45% due to current circumstances. If we combine the trend towards digitalization with a work-life balance, it is estimated that the proportion of people teleworking will increase each year, meaning that, in the short term, more than 30% of people will be able to work from home.

 If you want to find out more about the new Turisme de Barcelona campaign, click on this link.