Barcelona, science destination

03-05-2022 | Turisme de Barcelona

Turisme de Barcelona presents “Barcelona, science destination”, a new programme designed to promote science tourism through the creation of science and technology products. It is part of an initiative that aims to create new tourism resources in order to diversify and tailor the Barcelona narrative to the city's attributes.

“Barcelona, science destination” presents forty-six places of interest and visits classified according to each discipline and seven science trails, to showcase the city's scientific legacy.

The city's science offering is complemented with a themed what's on section on the Visitbarcelona website. It is being updated daily and features all the events and activities related to science and technology that are taking place in the city.

To reach different segments of the public who may be interested in science, Turisme de Barcelona has defined six types of people with the aim of finding out about their interests and concerns and to adapt the contents to each one with a tailor-made, value proposition. Based on these six profiles, the consortium has created a cross-cutting content strategy to offer each type of person routes and visits to attractions by suggesting the product or experience to all the profiles that have been defined.

Turisme de Barcelona expects that this new science-based offering will attract a type of visitor in line with the quality-tourism model the city is looking for. Just like any of its specific, themed products, the consortium has created Barcelona Science card, an admission to twenty-eight science centres and attractions, including the Supercomputing Center, the Royal Academy of Pharmacy and the Ramon Pla Armengol Foundation.