Barcelona presents the campaign "Barcelona kicks off the Christmas Season" in Madrid

23-11-2021 | Turisme de Barcelona

This morning, Turisme de Barcelona and the train operator Renfe presented their new campaign “Barcelona kicks off the Christmas Season” at Atocha station in Madrid. The initiative seeks to promote Barcelona as the best Christmas destination in southern Europe.

The new campaign is aimed at visitors aged between 25 and 65 who travel with a partner, with their family or solo and have a high-tomiddle or high socioeconomic status. They are interested in the culture and love Barcelona's traditions and lifestyle.