Barcelona is Promoted in Asia as an LGTBI destination

17-08-2018 | Barcelona LGTBI

Turisme de Barcelona was this year a very active participant in the latest edition of Pride Barcelona, the LGTBI festival held in June and dedicated to the rights of refugees from these communities.

The consortium organised a campaign focusing on the source markets of Japan, South Korea and Taiwan, inviting ten media representatives and travel agents to experience in person the openness and social awareness of Catalan society.

Turisme de Barcelona organised a series of activities to raise awareness of what the city offers, including a meeting with 40 local businesses to come up with ideas for collaboration involving the sector in promoting to this audience. The group also participated in the Pride parade on one of the floats, providing an opportunity to see the city painted with the colours of the rainbow to celebrate pride day.