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Institutional information

This section features information about the structure, organisation and functions of the consortium, its code of good practice as well as a list of its top management.

Turisme de Barcelona organisational structure and names of the people in charge:

In order to perform its functions, and develop its activity, the Consortium of Turisme de Barcelona has an internal organisation. In this section, you will find information on the Consortium's organisation and management:

Organisation Chart of the Consortium of Turisme de Barcelona. See pdf (only in Catalan).

The current Director General of the Consortium of Turisme de Barcelona is Mrs. Marian Muro Ollé, appointed by the Consortium's General Council in its session on 27 February 2020. 

Pursuant to article 27 of the Articles of Association of the Consortium, the executive management of Turisme de Barcelona falls upon the Managing Director, who assumes the maximum responsibility, within the framework established by the Executive Committee.

The Managing Director is responsible for:

• Executing the agreements of the governing bodies as per the instructions given.

• Proposing to the Executive Committee:

  • The functional organisational chart of the institution as a whole and its manifestations.
  • The recruitment of personnel.
  • The appointments, and if so, the proposals to cover executive positions at Turisme de Barcelona.
  • The delegation of tasks to executive positions, mentioned in the previous paragraph.

• All those other tasks delegated to him by the Executive Committee.

In-house organisational structure naming the members of the General Council, Executive Committee and people in charge of the different departments:

The Consortium's governing bodies are the General Council and the Executive Committee.

The General Council is the highest representation of Turisme de Barcelona. The General Council is chaired by the Mayor or Mayoress of the City. Today, the President of the General Council is the Honourable Ada Colau i Ballano.

Members of the General Council. See pdf (only in Catalan).

The Executive Committee is the permanent governing and administrative body of Turisme de Barcelona with the broadest faculties in legal and economic order, except those reserved for the General Council. The President of the Executive Committee also chairs the Official Chamber of Commerce, Industry and Navigation of Barcelona, who can delegate a member of the Plenary of said Chamber. Today, the President of the Executive Committee is Mr. Eduard Torres Guals.

Members of the Executive Committee. See pdf (only in Catalan).

Functions apportioned to the organisation through the publication of the statutes  

Standard framework

The Consortium of Turisme de Barcelona, is an entity with a different legal personality and the necessary capacity to work to fulfil its aims.

It was founded on 8 September 1993 by the Barcelona City Council, the Chamber of Commerce, Industry and Navigation of Barcelona and the Foundation for the Promotion of Barcelona.

The Consortium's actions fall within the framework of its applicable regulation:

  • Statutes of the Consortium of Turisme de Barcelona, published in the Official Gazette of the Province (B.O.P.) of Barcelona, No. 310 of 28 December 1993. See pdf (only in Catalan).

Functions

Pursuant to Article 3 of the Statutes of the Consortium of Turisme de Barcelona, an essential function of the Consortium is to ensure insofar as it is possible that the aims of promoting and fostering tourism and commerce in the city of Barcelona are fulfilled, and to this end, it can perform the following functions:

  • Promoting activities aimed at increasing the demand for tourism and commerce.
  • Managing, promoting and performing all those citizen activities that may benefit increasing and improving the quality of the touristic and commercial offer in Barcelona.
  • Promoting the active presence of Barcelona in the tourist market, in an attempt to co-ordinate the interested sectors in fostering tourism and commerce.
  • Encouraging, helping and making it possible to adapt the structures and services in the tourism offer, by supporting the private initiative in the sector.
  • Encouraging and promoting conventions, meetings and similar activities, both national and International, in the city of Barcelona.
  • Boosting the tourism sector in areas relating to accommodation, restaurants, travel agencies and cultural and leisure activities.
  • Studying the city's problems with tourism and commerce by adopting or proposing the measures considered the most appropriate for solving them.
  • Preparing the necessary information material, publicity and image to inform people about the resources in Barcelona, in an attempt to attract visitors.
  • Working alongside other public or private entities to promote Barcelona, and attract visitors.
  • Promoting and, if necessary, participating in agreements with other entities, public or private, to finance tourism and commercial promotion campaigns.
  • Contributing to defending the city's natural resources and social-cultural values.
  • Studying and analysing the real state of tourism in the city, offering the information obtained from the sector.
  • Co-ordinating, boosting and helping all interested sectors to foster tourism, particularly the commercial sector.
  • Managing the facilities and equipment with touristic interest or interest for the city.
  • Any other functions that the consortium organisations may entrust to the Consortium.

List of executives:

The Director General of the Consortium of Turisme de Barcelona is Mrs. Marian Muro Ollé, appointed by the Consortium's General Council in its session on 27 February 2020. Mrs. Marian Muro is a lawyer specialising in association and tourism law. She has an in-depth knowledge of the running of public bodies and businesses and has performed management tasks, such as developing tourism products.

Pursuant to article 27 of the Articles of Association of the Consortium, the executive management of Turisme de Barcelona falls upon the Managing Director, who assumes the maximum responsibility, within the framework established by the Executive Committee.

The Managing Director is responsible for:

• Executing the agreements of the governing bodies as per the instructions given.

• Proposing to the Executive Committee:

  • The functional organisational chart of the institution as a whole and its manifestations.
  • The recruitment of personnel.
  • The appointments, and if so, the proposals to cover executive positions at Turisme de Barcelona.
  • The delegation of tasks to executive positions, mentioned in the previous paragraph.

• All those other tasks delegated to him by the Executive Committee.

Code of Good Practice:

Turisme de Barcelona's Code of Conduct and Responsible Practice was approved by the consortium's executive committee at a session held on 3rd October 2018. See pdf (only in Catalan).

The objective of the code is to determine the principles, ethical values and standards of behaviour the consortium and all its members have to uphold in performing their duties, and to regulate the system for following up and assessing the code in order to guarantee its efficiency.

The aim of the code is to guarantee the impartiality, transparency and ethical behaviour of the consortium in carrying out its respective professional duties and responsibilities. It is also used to regulate the respective relationships and interactions with other professionals, associates, clients, etc., and in the wider domain.