Objectives and strategic lines
a) To boost the financial impact of the sector and to attract tourists with high spending power;b) To promote its own identity as a tourist attraction;
c) To reconcile tourists/local community;
d) To ensure the geographical and multisectorial distribution of tourism;
e)To strengthen the public-private promotional model.
Over the past few years, new phenomena have characterised tourist activity and new needs of the city. In this regard, we have defined as our strategic lines, culture, meetings tourism; cruises; the city's retail offering; gastronomy; sport tourism; the constant improvement of the network of information points; the participation of the business world o the creation of new attractives, among others.
- Segmented promotion
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Since it was founded, Turisme de Barcelona has carried out a segmented promotion of the Catalan capital. The Consortium has foregone major worldwide advertising campaigns, with Barcelona as their sole, predominant focus, in favour of promoting in the relevant forums each of the facets that may prove to be of interest. In other words, the promotion has focused on segments of activity based on different typologies of tourism. It also has specific structures to work on meetings tourism, shopping, gastronomy, and for luxury tourism., and is also geared to cultural tourism in particular, cruise passengers, gastronomy and gay tourism, among others.
This promotion takes into account the priority given to each national tourism market, with the countries most likely to send more tourists to Barcelona. For instance: United Kingdom, United States, France, Germany, Italy and the so-called emerging markets, such as China and India. - Institutional responsibility
- Member's programm
- Panning
Barcelona Municipal Council is one of the two governing institutions of Turisme de Barcelona. Its affiliation to local government is a conditioning factor of the Consortium’s work. In this regard, Turisme de Barcelona, is more than a company, as its dependence on the Municipal Council confers on it a high level of social and institutional responsibility. The general interests of the town and its community certainly carry weight within the Consortium.
At the heart of Turisme de Barcelona there are a number of members’ clubs which bring together, through quotas, private companies and bodies operating within a specific area. They consist of in-house programmes made up of business tourism representatives from Barcelona (Barcelona Convention Bureau), the retail offering (Barcelona Shopping Line), restaurants (Barcelona Gastronomia), sports (Barcelona Sport) and for positioning Barcelona as a luxury destination (Barcelona Premium). Contact Barcelona Turisme
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