Barcelona offers a wide range of exclusive, luxury experiences for culturally aware visitors with high spending power who choose Barcelona to enjoy unique, tailor-made breaks.
Objectives and activities
The main objectives of Barcelona Premium are:- To reinforce Barcelona’s position as a top-level destination, boosting its image and prestige.
- To promote the city to a culturally aware target group with high spending power who want to discover Barcelona in a different, personalised way.
- Publication of a promotional catalogue.
- Creation of the minisite Web www.barcelonapremium.com.
- Attendance of the promotional trade fairs, the Asia Luxury Travel Market in Shanghai, the International Luxury Travel Market in Cannes and the Virtuoso Travel Mart.
- Representation on fam trips and press trips.
The advantages of becoming a member
Below you will find some of the advantages of becoming a member of the Barcelona Premium programme. If you wish, you can contact the department for further information. - We recommend the programme members to professionals who plan and organise luxury breaks in Barcelona.
- You will be featured in the Barcelona Premium catalogue published by Turisme de Barcelona.
- You will be featured on the Barcelona Premium minisite.
- You will be able to take part in the fam trips organised by the programme.
Contact with Barcelona Premium
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We highlight
14th World GI Cancer
27–30 June 2012
Research, diagnosis and the latest breakthroughs in the treatment of tumours.
27–30 June 2012
Research, diagnosis and the latest breakthroughs in the treatment of tumours.
World Junior Athletics Championships
10-15 July 2012
A unique opportunity to see the sports stars of the future taking part in the Olympic sport par excellence.
10-15 July 2012
A unique opportunity to see the sports stars of the future taking part in the Olympic sport par excellence.